The Mint Musuem

Information Architecture

Interface Design

Development

North Carolina’s first art museum, The Mint Museum, partnered with SDH to design a new website that extends its vibrant cultural reach online—connecting audiences to exhibitions, events, and education beyond their physical galleries.

Challenge

The Mint Museum is full of energy, creativity, and culture—but their website didn’t show it. From the start, we ran into slow load times, a backend that made updates frustrating, and a design that felt dated and disconnected from the museum’s personality. Outdated content and confusing navigation made it tough for visitors to engage with everything the Mint has to offer. It was clear the site needed more than a facelift—it needed a full overhaul to match the spirit of the museum itself.

Solution

To bring the Mint Museum’s online presence up to par with the experience of visiting in person, we rethought everything from the ground up. We designed a fresh, modern look that echoed the museum’s iconic architecture and gave the site a clear sense of place. The navigation and page layouts were completely reimagined to make exploring the site feel effortless. We also refined brand elements—like color, typography, and tone—that now extend across the museum’s advertising and social media. Behind the scenes, we built a custom content management system tailored to the Mint’s needs and moved to faster hosting, finally putting an end to those sluggish load times.

Engagement Length
9 months
Organization Size
22 employees
Organization Type
Government
Non-Profit
Awards
2023 Notable State Document Award
Website
www.mintmuseum.org

2

Logo variations and options

2x

Improvement in Google Page Speed Scores

175

Pages of art related content
An improved experience for North Carolina’s first art museum and its patrons.
Visuals worthy of a gallery that live on the web.
Cutting room floor

Inspiration

The north elevation of The Levine Center for the Arts designed by Machado and Silvetti Associates and interior wayfinding signage.

Technical Breakdown
  • Powered by the Wordpress Content Management System
  • Turn-key hosting service and CDN provided by SDH
  • Event calendar integration
  • Custom Shopify store theme setup
  • Global site search with advanced admin statistics
  • GA4 Integration
Working with the team at Social Design House has been fantastic for my team. The vernacular of their web design has permeated our brand, impacting our digital marketing, print advertising, OOH, and more. Not only are they responsible for the design and build of our website, but their expertise has also led to web-based experiences and information guides that thousands interact within our galleries.

Clayton Sealey

Senior Director of Marketing & Communications

Next Project

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