Challenge

Red Cedar Homes was ready to grow — fast. With big ambitions and a team eager to make moves, they knew their brand and identity needed to level up to compete with the heavy hitters in the homebuilding world.

But it wasn’t just the brand that needed attention. Their website was holding them back. Built on a clunky, outdated Squarespace setup, it wasn’t designed to scale and definitely wasn’t doing them any favors. The design felt tired, the user experience was lacking, and updates were a hassle. If RCH was going to compete with the bigger names in the market, a full-scale rebrand and website overhaul weren’t just nice to have — they were essential.

Solution

We partnered closely with John Grabowski, Founder and CEO, to shape Red Cedar Homes’ mission, vision, and brand identity. At its heart, RCH is about more than building houses — it’s about creating deeply rooted, lasting communities. We brought that to life through a bold promise and a warm, elevated identity that feels personal, not transactional.

With the brand in place, we turned to the website. RCH was growing fast, and their team needed a site that could keep up — one that was flexible, scalable, and easy to manage. We built a custom backend and intuitive system that put the power in their hands. Now, their marketing and sales teams can move fast, tell their story, and scale without relying on constant support.